Miami Living Magazine

Emily Procter

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PEOPLE of their field, so he wanted his show to focus on the process. "A shoot just doesn't happen. There are a lot of steps in between before you actually get to do a shoot. Lots of other stylists vying for the same magazines, for the same opportunities, so it was important for me to kind of show how you get a celebrity client... I hope it fleshes out what stylists do a little bit more." The entire experience brought about tons of emotion, which is all candidly displayed on the show, Brad shares. "I cry a lot, a lot, a lot, a lot, and I'm throwing that out right now because I kind of got raked across the coals for crying on Rachel's show the first season," he says with a laugh. "I never cried again and I was called a cry baby for three seasons. Never cried again!" he exclaims good-naturedly, "but it was just like, 'Brad cries at everything.' I'm like, 'I haven't cried in like 16 episodes! What are you talking about?' So now I'm making up for it." I've watched two of this season's episodes (that was all that was out by the time this went to print) and they are fantastic. Brad is definitely a character and so much fun to watch, so tune into Bravo on Monday nights. Now, let's get to know Brad a little better. Brad on It's A Brad, Brad World "The show is really authentic; it's really full of energy, full of life. I really opened myself up. I figured if there are going to be cameras there filming me that I would be as truthful and as open about my life, my past, and my history and how I got to this place and the struggles that I've faced and the struggles that I'm facing. And I hope that For awhile Brad went through a period of uncertainty —facing concerns over whether he'd be able to pay his rent and worrying about whether another celebrity client would come his way. "My last day with her [Rachel] was October 3rd, 2010 and after I left I was like, 'Ohmygod, now what do I do? Where do I work? Who are my clients?' I had nothing when I left… I was going, going, going, and then all of a sudden it was like crickets. And I didn't really know how to deal with the inconsistencies of the work, while also feeling the pressures of trying to build," says Brad. But failure was never an option for this Leo. "I don't really give up easily. I'm a firm believer in hard work. If you work hard for things usually something will come to fruition, whether or not it's the thing you hoped for —usually something better comes along. When I started interning at Vogue or W, I didn't know what stylists did. I didn't know if I wanted to be a stylist. I just knew that I loved clothes and I wanted to be around them… Living in LA there's not a whole lot of editorial shoots happening here that don't already have assigned stylists. When I heard Rachel's name and I saw how talented she is and the amazing work she was doing on the carpet, I set my sights on her. She was the best in LA and I wanted to work for the best." He figured it out and today, he's happy to just sit back in his office and think, "Wow, this all happened this year. This is pretty great!'" Brad is super excited about introducing his new show It's A Brad, Brad World to viewers, which premiered in January. In addition to it following his life, Brad wanted to illuminate the inner workings of styling and show how much work it is, how much following up there is, and how much harassing there is. "There are a lot of points to get to the final photos in the magazine and the final photo of the actress on the red carpet," Brad explains. Brad shared that most shows on Bravo typically show people already at the top people, and I feel like people, will be able to relate to that. I hope people laugh and enjoy it and have fun and talk about it around the water cooler — if that exists anymore," he says with a laugh. How long have you been styling? On my own, almost a year and two months, but I assisted Rachel for almost 3 years. And then before that I did internships while I was in school, so I'd probably say 5 years all together —between assisting and now being on my own. How do you differentiate yourself as a stylist from other stylists? We all have something different to offer, that's why we work with certain people and don't work with others. I work in a very edited way. I talk to the actress about how I see them and tell them the designers and tone that I think the premiere should have and their press look should have and we go from there. It's all about dress up for me. I love clothes. I pull things out that I think reflect the actors or actresses' personal style but also kind of turn it up a notch. I love drama. I love glitter. I love women to look like naughty ladies. I like to polish women up, but I also like to give them that little bit of an edge. Who have you styled since you set out on your own? I actually celebrated my 1-year-anniversary with Jessica Alba last night. I fit her for something and I was like, 'One year ago today, we had our first red carpet together.' —which was really cute. I got a nice high five for that. I've been working with Demi Moore on-and- off since February. Rashida Jones, Abigail Spencer, Keri Hilson, Shay Mitchell. I've done shoots with lots of girls, Kate Bosworth, Rachel Bilson, Christina Ricci… MIAMI LIVING 69

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