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PEOPLE Get in the know with Louise Roe Fashion, Passion, Television – she dishes on it all Words by Vanessa Pascale • Photo credit: MTV "That is fab," says Louise Roe, 29, eyeing my medallion necklace. To receive a compliment on an accessory selection not once but twice (on my ring too, later on) is quite flattering, especially coming from a person like Louise who reports on the world of fashion through her writing and as a correspondent. The beautiful tall, brunette host of the CW's TV show, Plain Jane, recently returned from across the pond, where she shot the show's second season in nine countries. (Season 2 premiered around the world on MTV in October. The US airdate is to be announced.) Inside her newly self decorated (in chic, minimalist décor) Beverly Hills condominium, Louise shared her enthusiasm to dive right into upcoming projects, Plain Jane, fall & winter trends, and the holidays. At the time of our interview, Louise was looking forward to doing the behind-the-scenes show, At the Movies, for the VMAs and her trip to New York for Fashion's Night Out during Fashion Week. But the highlight of her autumnal agenda was the debut of her 1970s inspired clothing line, The London Collection —that launches on HSN this November. Louise, who was born in England, reveals that her mother's style influenced the elegant and well-tailored line. "She was one of those flairs wearing chicks," she says fondly about her mom. Touting dresses, scarves, tops, trousers, and coats in bright hues and prints, the line was created to flatter the shape of your body. Her experience making over real women on morning shows brought to her attention that women weren't dressing for their shape. "I found that people were looking at colors they liked or celebrity trends, which is fine, but if you really want to flatter yourself it should be about shape." Though she's fresh on the scene as a designer, her keen eye for fashion dates all the way back to before she could barely speak. Even then, Louise knew what she liked and didn't like --revealing that she refused to let her mother dress her and when she did, would go back and alter the look and hairstyle. 68 MIAMI LIVING Actually, both parents had a hand in influencing Louise's passions. From her father, Louise received her predilection for writing as he is a traveling journalist. To secure a job (in the magazine industry) that combined both her penchant for fashion and journalism, thrilled Louise. "When I started at Elle magazine as an intern, I can remember the day when I was like, 'Ohmygosh! I can actually do both together, and that would be my ideal job….'" By chance, Louise fell into TV soon after. When her camera shy editor in London, put her up to appear on the BBC News in her place, Louise had no choice but to cast her own nerves aside and give it a go. Surprisingly, she felt incredibly relaxed in front of the camera. "I got a call from a producer that same day that said, 'We watched the show --we work for the BBC, come and audition for this show,' it sort of carried on from there and then I did bits and I got an agent. It was a quite a natural process, which I feel is a good guide to whether something's right or not —if something just sort of happens." Louise writes a column online and one for UK magazine, Company. "It's kind of like Glamour, that kind of age group. I try out a new trend and store. I'll wear the whole store head to toe and talk about it. Why it's good or not. Kind of interesting actually — so that's fun. I love the writing. I never really wanted to give that up, ya know, going to TV, 'cause you can do the writing in your PJs on your bed, no makeup —it's great!" The fashion forward journalist is also working on a style guide. "I put the whole proposal together, which is almost like writing the book. I had no idea when I started that you have to do a lot. So, that took a lot of time and I'm really proud of it. Hopefully I'll get that done. I'm sort of branching out, doing the designing and the TV shows." The Plain Jane host, loves filming the show. "I'm really, really proud of it 'cause it sort of has a sense of humor and it's got the fashion aspect, but it's also got real heart to it. A lot of girls will tweet me saying, I used to be bullied, I never had any confidence and now