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Issue link: https://digital.miamilivingmagazine.com/i/1547432
THE MIAMI APPROACH TO LONGEVITY There is a certain irony to coming to Miami during Art Basel to celebrate things meant to endure while giving little thought to protecting ourselves from one of the forces that accelerates skin aging. Great art is preserved because we understand its value. We control its environment and protect it from damaging conditions so it can be appreciated for generations. Our skin deserves a similar philosophy. This does not mean changing the way you experience Miami. It means understanding the environment and dressing intelligently: using sunscreen on exposed skin, seeking shade, wearing UV-protective eyewear and considering UPF clothing during extended outdoor exposure. For some, that may mean lighter coverage. For others, particularly those with specific medical or dermatological needs, it may mean significantly more. The most sophisticated approach is the one that is personal. EXPERIENCE MIAMI. PROTECT WHAT MATTERS. Art Basel is an invitation to experience Miami at its most vibrant. Walk the galleries. Explore Wynwood. Wander the Design District. Meet friends for lunch outdoors. Spend an afternoon moving between exhibitions and a sunset by the water. The city itself becomes part of the experience. Coolibar makes it easier to dress for all of it. With Sun Protection You Wear®, UPF 50+ apparel and its Levels of Coverage approach, protection can be tailored to the day ahead. Coolibar’s new shoppable app also brings the collection directly to your phone, making it easier to browse new arrivals, discover sun-protective styles and shop wherever your Miami itinerary takes you. The app offers early access to collection launches and special offers. For the Art Basel visitor, the right hat, dress, wrap or layer is only a few taps away, whether you are getting ready at the hotel, heading between events or planning tomorrow’s itinerary. From Coolibar’s pioneering approach to sun-protective apparel to the fashion-forward Mott50 x Coolibar collaboration at Wanitta in Wynwood, Miami offers a new way to think about protection: as something considered, personal and beautifully integrated into the way we live. Because enjoying Miami is about more than seeing what is on display. It is about being outside, moving through the city, taking it all in and making the most of every moment. After all, the most important masterpiece you will encounter this week may not be hanging in a gallery. It is the one you take with you everywhere. Discover Sun Protection You Wear Explore Coolibar’s complete collection of UPF 50+ apparel, swimwear, accessories, and lifestyle sun protection at: coolibar.com. By ML Staff. Photos/Coolibar