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Issue link: https://digital.miamilivingmagazine.com/i/1547432
Acqua di Parma Grand Hotel Sprezzatura with Artist Agostino Iacurci As Miami prepares for Miami Art Week and Art Basel Miami Beach 2026, Acqua di Parma presents Grand Hotel Sprezzatura, a holiday universe created with Italian artist Agostino Iacurci that brings together art, design, fragrance, and the spirit of Italian hospitality. Set high in the Dolomites, the imagined hotel celebrates a season of superlative hospitality through theatrical gestures inspired by the Commedia dell’Arte, where every detail appears effortless and guests become part of an immersive, surreal experience. The concept draws on sprezzatura, the Italian art of making even the most carefully executed gesture appear completely natural. From concierge to waiter, the characters of Grand Hotel Sprezzatura move with rhythm and theatricality, creating a world where complexity seems to resolve with ease. Art Meets Craftsmanship Iacurci translates this world into a bold visual language of geometric shapes, vibrant colors, mountain landscapes, architectural forms, and expressive faces. Inspired by the logic of a Tangram, his modular designs appear throughout the collection, creating an evolving visual story. The collection’s most distinctive pieces are its limited-edition Masterpieces: hand-painted ceramic fragrance bottles, candles, and diffusers named Alfredo, Clementina, and Tobia. Made entirely in Tuscany, each piece passes through traditional casting, finishing, and hand-decoration techniques.

