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Perry Ellis introduces Pure Blue The new fragrance's campaign features Aaron Diaz Perry Ellis announced the launch of its new men's fragrance, Perry Ellis Pure Blue. Mirroring the sea, the scent dives into daring notes of crushed cardamom, micro greens, fresh grapefruit, and apple infused into a rich woody base of unparalleled masculinity. The infinity of the ocean is translated into layers of sensual musk, sandalwood, white moss, and dark amber, evoking the adventurous side of the Perry Ellis man. This well-balanced creation conveys a long-lasting freshness, wearable for any occasion – day or night, casual or formal. The bottle design of Pure Blue, inspired by the clean and energetic nature of the ocean, is squared off translucent, blue glass that allows the fragrance to be visible while the vibrant packaging pops on counter. The Pure Blue campaign, which features long-time Perry Ellis collaborator, actor/singer/model Aaron Diaz, conjures the nature of the scent through a masculine and playful confidence, balanced with the elusive mystery of the sea. Perry Ellis Pure Blue is available at PerryEllis. com, Macy's, Dillard's, Belk, Lord & Taylor, and other fine fragrance retailers. The 3.4 fl. oz. / 100 ml EDT spray will retail at $65. A 4-piece gift set that includes the full-size fragrance, shower gel, deodorant stick and mini EDT spray, valued at $114, will retail for $70. ML