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Before I get started, I chat with Ramon Padilla, EverTrue's founder and Creative Director. The Harvard Business School grad and former L'Oreal and Procter & Gamble (beauty) executive warmly explains to me how he founded the salon. "I first stumbled on microblading seven years ago on a trip to Singapore. Intrigued by this technique, I traveled throughout Asia and Eastern Europe where the treatment is as prevalent as hair color. I searched out microblading masters to learn from. I learned from the best, then spent years improving and fine-tuning the technique until it was ready for the demanding urban clientele of New York City. When I first opened EverTrue in 2015 in NYC, we were doing maybe five brows a week. Now, it's close to 80 appointments a week. The niche is growing to be a category." The salon's schedule is frequently packed, what sets you apart from other salons? Ramon Padilla: "Our Bespoke Brow Microblading technique for sure sets us apart. Our specialists have the technique and artistry to work with any face shape. The result is the most natural-looking brows that are indistinguishable from real brows. It also helps tremendously that we are microblading specialists. When you do only one thing over and over again, with the widest range of clients, you gain a very deep and broad expertise." Are there any plans to open a salon in Miami? Florida? RP: "I would love to! I'm not familiar with Miami, so I would need a guide to the neighborhoods though. I think every city in the U.S. needs one or several dedicated microblading studios. If not us, then someone else." How do you go about securing your therapists/specialists? RP: "We first look for people who have a good eye, who can draw a pair of balanced brow shapes on a piece of paper. If they can do that, then we can train them, no matter what their previous background. Our specialists' former lives include: massage therapist, English teacher, dancer, and our master therapist Michelle used to be a diamond cutter. Our training program is by far the most intensive in the country. We also look for personality —as a team we are very calm, soft-spoken, family-oriented. We don't have a single diva amongst us —including me!"