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Shaun Roberts, founder of KonaRed, learned about the little-known coffee fruit after moving to Hawaii, the only place in the U.S where commercial coffee – including revered Kona coffee – grows. He quickly learned that coffee fruit was packed with rich flavor and nutrients. Studies show that the functional fruit packs nearly 30-40 times the benefits of other superfruits such as blueberries and pomegranate. His vision to unlock the untapped potential of Kona coffee and save its fruit from the trenches soon turned into a coffee company with a cause. Rather than throwing the fruit away and allowing it to contribute to environmental pollution like most other coffee producers, KonaRed harvests the entire Kona coffee plant, from bean to fruit. The beans are roasted in small batches and sold as whole or ground beans and are also steeped for hours alongside the coffee fruit to create KonaRed's signature ready-to- drink cold brew coffees. The fruit is also used in KonaRed's coffee fruit juice and cascara syrup. By sharing the delicious taste and benefits of Kona coffee, KonaRed's model creates new jobs for local Hawaiian farmers and communities, prevents unnecessary waste and gives coffee lovers everywhere a sustainable and premium coffee product they can feel good about. One of the mos t sought-after coffees in the world, Kona coffee is grown on the Big Island of Hawaii on the Kona coffee belt – 2,400 miles from the nearest continent. It 's tropical climate and pristine growing conditions from volcanic, nutrient-rich soil, sun kissed mornings, pure rainwater and afternoon shade creates some of the mos t exotically-rich and robust coffee. Because Kona coffee is grown on lush mountain slopes, each seed is hand-picked by local farmer s at it s peak quality. All KonaRed product s are made with all-natural and GMO -free ingredient s, with several product s containing gluten-free and vegan ingredient s. It s cold brew coffees boast unbeatably-smooth taste and deliver an energizing boos t from twice the caffeine as a regular cup of coffee. Each flavor – Original, Hawaiian Vanilla, Espresso, Kauai Caramel and Maui Mocha – is also non- GMO, vegan, kosher and free of dair y, gluten and soy. Give your taste buds a reason to say mahalo! F ind KonaRed cold brew coffee at your local Publix. ML For more information, visit www.KonaRed.com and follow KonaRed on Facebook, Instagram, and Twitter: @KonaRed