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Tiffany & Co. Paper Flowers Collection Photos by Getty Images for Tiffany & Co. Stars flocked to Tiffany & Co.'s iconic 5th Ave flagship store to celebrate the debut of Tiffany Paper Flowers, and the premiere of its newest campaign, "Believe in Dreams." Elle Fanning, Zendaya, Michelle Williams, Kendall Jenner, Naomi Campbell, Sarah Paulson, Hailey Baldwin, Maddie Ziegler, Doutzen Kroes and more joined CEO Alessandro Bogliolo and COO Reed Krakoff's for the evening, which concluded with a performance by A$AP Ferg. The Tiffany Paper Flowers collection is about the idea of a flower, its archetypal outlines cut from paper, the perfect pure canvas where anything is possible. These are flowers of the imagination, as though a bloom had been scattered by the wind and pinned back together again – a simpler, poetic version of its former self. Each blossom is constructed of abstracted, layered petals. Each is a balance of femininity and industrial modernity. Each arranged randomly with the unassuming freedom of nature. A perfectly formed firefly nestled among the petals. These are flowers distilled to pure essence – not elaborate, not showy, and in their clarity and refinement, distinctly American. For more info, visit www.tiffany.com/ collections/tiffany-paper-flowers Kendall Jenner