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Colour as Conviction - Sonya Winner and the Art of the Statement Rug Some designers use colour. Sonya Winner (sonyawinner.com) has spent the better part of two decades understanding it: how it behaves, how it moves, how it transforms a room and the mood of people within it. Sonya founded her London Rug Design Studio in 2009, but her path to rug design was characteristically unconventional. After fifteen years running a successful graphic design practice, creating 8 non-fiction books, and building a digital portrait photography business, she arrived at woven textiles by accident — literally. A fall from a horse left her with a broken back and wrist, hospitalised for two months and in a fibreglass back brace for six more. During her recovery, a childhood friend invited her to be one of 40 artists and designers to create a rug for an exhibition marking 40 years of Aram Design. That first rug was picked up by the international press and, to Sonya’s complete surprise, won an award from Elle Décor Magazine. Unable to continue as a photographer due to her injuries, she launched her rug studio at the London Design Festival 2011. The debut changed everything. Her first collection — including the uniquely graphic rugs: After Matisse, Bubbles, Tree Trunk and Deep Sunset rugs — generated immediate international press and sales across the USA, Australia, Japan, Singapore and Europe. The world, it turned out, had been waiting for exactly this.