Gucci Unveils The Gathering
Gucci has introduced The Gathering, a new campaign centered on connection and chosen family. The project brings together Global Brand Ambassador Ni Ni, Brand Ambassador Song Wei Long, and Brand Ambassador Davika Hoorne, joined by her husband Chantavit Dhanasevi, all wearing looks from the Gucci La Famiglia collection.
Set around a shared table, the campaign imagery focuses on moments of togetherness where different generations meet, exchange stories, and create memories. Each participant’s presence reflects how modern relationships are shaped by personal bonds rather than tradition alone.
Through this campaign, Gucci continues its focus on storytelling that explores human connection and everyday intimacy. The Gathering reinforces the brand’s ongoing narrative that fashion can reflect how people come together and relate to one another in meaningful ways.
More details about the campaign and the House are available on the official Gucci website at gucci.com
By ML staff. Images courtesy of Gucci.
