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Gucci La Famiglia - Demna Introduces a Bold New Era for the House Gucci unveils La Famiglia, a striking new campaign that signals the beginning of a new creative era under Artistic Director Demna. First introduced in September, the collection represents Demna’s in-depth exploration of Gucci’s archival and visual codes across decades, setting the stage for his personal vision to be fully revealed in February. Unapologetically sexy, extravagant, and daring, La Famiglia redefines Gucci’s identity through bold attitude and expressive styling. Captured by photographer Catherine Opie, the campaign presents a cast of distinct characters, each embodying a different facet of Gucci’s enduring “Gucciness.” Through gesture, presence, and wardrobe, these personas form an extended family united by shared aesthetic codes, ease, and individuality. Together, they express a collective identity that balances iconic heritage with modern confidence. The collection unfolds through expressive looks that reinterpret Gucci’s codes with renewed sensuality, spontaneity, and Italian attitude. From Incazzata’s vivid ’60s-inspired red coat to Gallerista’s refined black ensemble paired with the reimagined Bamboo 1947 bag, each character reflects a unique personality. Menswear continues this spirit through tailored yet effortless silhouettes inspired by sprezzatura. Learn more at gucci.com. By ML staff. Images courtesy of Chanel.