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Acqua di Parma Celebrates 110 Years With Colonia Il Profumo Millesimato Limited Edition This year, Acqua di Parma marks 110 years since the creation of Colonia, the fragrance that defined its identity and introduced a distinct Italian approach to perfumery. Founded in Parma in 1916 by Baron Carlo Magnani, the Maison emerged in contrast to the heavy French perfumes of the time. Colonia was conceived as a personal expression of Italian elegance—light, luminous, and restrained. Parma’s long tradition of culture, craftsmanship, and perfumery, shaped in part by Maria Luigia of Habsburg, provided the foundation for this vision.