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Salty Mermaid embraces the essence of celebrating life with cherished ones, embodying friendship, laughter, and unforgettable moments. Founded by beach enthusiast Sarah Jon, this woman-owned brand symbolizes adventure, self-confidence, and enduring bonds, empowering women to express their individuality through diverse collections. With a focus on practicality, perfect fits, and enduring style, Salty Mermaid’s swimwear transitions seamlessly from casual beach outings to elegant soirées. Crafted with integrity and premium fabrics, these garments boast longevity and quality, ensuring lasting appeal and sustainability in fashion choices. As a direct-to-consumer brand, Salty Mermaid offers exceptional quality at fair prices, embodying the mantra ‘Strikes a perfect balance’ — playful, empowering, and designed for the powerful woman within you. By embracing honesty, loyalty, and growth, Salty Mermaid empowers women to feel confident, beautiful, and connected to a greater cause through their sustainable swimwear. For more glimpses of Salty Mermaid’s stunning debut, check out the exclusive photos from the event on Getty Images here. Photographer: Sarah Swenson