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Sachin & Babi, a brand long renowned for their exquisite craftsmanship, have redefined luxury with their approach to their custom prints made in their New York City atelier. At the heart of their process lies a dedication to blending traditional techniques with modern sensibility, resulting in bold prints full of gorgeous florals and rich color. Sachin Ahluwalia, the brand’s founder and designer, has had one common thread of inspiration since the beginning of his design days: florals. “In our brand, everything – from the silhouettes to the hues to the prints – are derived from the romantics,” he says. “Florals, more than anything else, lend themselves to that romantic, warm feeling.” Feelings, in fact, are at the forefront of the team’s design process. “Babi and I believe that the best representative of color lives within flowers. We have an emotional attachment to the beauty of the world around us. Each flower has a different connotation to each person – its beauty is really in the eye of the beholder. In choosing our flowers, from tulips to roses to peonies, we have one goal in mind: to evoke a special feeling in that person,” Sachin continues. Sachin & Babi’s botanicals have emerged as a hallmark of the brand, and their fall collection is no exception. Sachin found his inspiration from the photographer Irving Penn, who often shot singular flowers on a high contrast background. “For this collection, we made a conscious decision to focus on one flower – the white rose. You’ll see it on two of the season’s hero pieces. I wanted it to be placed on a dark background so you can see the beauty of its details, made even more beautiful by carefully placed embellishment,” he says. To create the prints, the team references documents that date back more than a century, including materials from an Italian mill, vintage books, and photographs. The process of bringing these prints to life involves experimentation with color palettes, layouts, and sizes with hours of iterations, resulting in a beautifully curated garden of visually intoxicating blooms. The designers’ studio becomes a canvas where colors interplay and prints evolve into stories. At Sachin & Babi, custom prints are more than just fashion. Each piece is a celebration of the world around us, transformed into wearable art that speaks to each wearer’s individuality. Whether adorning evening gowns or casual separates, Sachin & Babi’s custom prints evoke feeling with every stitch.