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balance. Most people recognize the importance of stretching, but not everyone feels comfortable in a dance or yoga studio. What won me over was the body-focused technology that StretchLab is applying to the practice for the first time. It’s why I believe it will be a valuable specialized resource for the Midtown community, which has already developed as a boutique fitness hub.” One of the key emerging trends in the wellness industry is resilience—the ability to optimally perform physically and mentally despite changes in aging and environment. Stretching is a fundamental component in building resilience, aiding both injury prevention and physical recovery. Trainers of professional athletes and therapists of professionals whose careers depend on their physical condition emphasize the importance of stretching, particularly assisted stretching, for its enhanced effectiveness. Assisted stretching at StretchLab offers a range of benefits. StretchLab’s environment is designed to be inclusive and approachable, making stretching accessible to all. The brand’s Flexologists™ hold a nationally recognized certificate in assisted stretching, accredited by the Institute for Credentialing Excellence—a unique credential that sets StretchLab apart from other brands. Memberships at StretchLab include options for monthly visits, packages, and individual sessions, allowing flexibility in how clients choose to incorporate stretching into their wellness routines. The true magic of StretchLab, however, lies not only in the expertise of its certified Flexologists but also in its innovative use of technology.