Miami Living Magazine

Sydney Sweeney

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Kathleen Ruiz Redefines Luxury Marketing with KRW Consulting In the fast-paced world of luxury retail, Kathleen Ruiz, a former Floridian for more than 15 years, has carved out a reputation as a visionary leader, seamlessly blending her passion for fashion and retail with her expertise in marketing and partnerships. With a career spanning over three decades, Kathleen’s trajectory from Neiman Marcus to Saks Fifth Avenue and finally to the founding of her boutique agency, KRW Consulting, is a testament to her entrepreneurial spirit and unwavering commitment to excellence. As a trailblazer in the fashion industry, Kathleen’s journey is not just about climbing the corporate ladder but about challenging conventions and redefining the role of marketing for a new generation. From her early days orchestrating special events at Neiman Marcus to her tenure as the Senior Vice President of Marketing at Saks Fifth Avenue, Kathleen has always been ahead of the curve, pioneering innovative strategies to engage consumers and elevate brand experiences. At the heart of Kathleen’s success lies her ability to forge authentic connections and cultivate lasting relationships. With an extensive network built over decades of collaboration and partnership, Kathleen has become a sought-after advisor and mentor, guiding brands through the ever-evolving landscape of luxury retail. Established in 2017, KRW Consulting caters to an array of industries, spanning from retail to health and beauty, fashion, technology, and real estate. Offering tailored services such as marketing strategy, brand expansion, media relations, and event design and execution, KRW Consulting has swiftly risen to prominence, challenging agencies ten times its size. Building on this momentum, in 2023, Kathleen Ruiz capitalized on the firm’s impressive event production track record to launch KRW Productions. This new venture stands as a comprehensive global event marketing agency, delivering top-tier event production services with industry-leading talent. Kathleen has brought her unique vision to life, assembling a team of talented professionals who share her passion for creativity and innovation. What sets KRW apart is not just its impressive portfolio of clients but its commitment to diversity and inclusivity. With over 90% of her team comprised of women, many of whom have followed Kathleen from company to company for over a decade, KRW Consulting is not just a business but a community—a place where talent is nurtured, ideas are celebrated, and women are empowered to thrive. Through her leadership and tenacity, Kathleen Ruiz is shaping the future of fashion marketing and leaving an indelible mark on the industry. Kathleen’s story is a testament to the power of passion, perseverance, and the belief that anything is possible with hard work and determination.

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