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So why do people turn to AshleyMadison.com to have an affair? According to Biderman, it's because they can meet other married people in the exact same situation as them, which is much safer in his opinion. "The men and women on Ashley Madison understand what you're going through and will respect your discretion because they're in the same position as you." As of late summer, 2009, AshleyMadison.com has more than 4 million members, with someone new joining the service every fifteen seconds. And when you look at areas like south Florida, the numbers are even more staggering, with memberships increasing 200 percent in just the past year alone. The rapid rise of his controversial site has not gone unnoticed by the National Media. In just the past year alone, Biderman has appeared on Larry King, Nightline, Good Morning America, Fox News, and The View — defending the right for his service to exist. "Ashley Madison didn't invent infidelity." He explains "It's been around since the dawn of time, and if people aren't getting sexual intimacy in their relationships they will look for it elsewhere. What I'm saying is don't have an affair with a coworker and risk losing your job, don't date an unsuspecting single person, and definitely don't hire a prostitute and break the law. If you need to need to fill that intimacy void, join AshleyMadison.com. Our site is 100% secure, completely anonymous, and free to join." The types of men and women on the site vary as much as the real world. The only common denominator is that they're willing to cheat. "Steven," a 39-year-old accountant from Miami, has discovered this. Though he has met lovers in more conventional ways, he says he likes Ashley Madison because, for the most part, it gets rid of guess-work. "You don't have to worry about whether or not someone wants to have an affair," he says. "It's why everyone's there." "Sara," 27, says that when she signed on, she had no plans to get into a relationship and was looking for something with "no strings attached." She met a guy who was able to fill her sexual needs and because he was in the exact same situation as her, he wasn't looking for anything more. "It was by far the most satisfying experience I've ever had," she says, and it also changed her perception of infidelity: "It's wrong for somebody to go years without sex because their spouse doesn't want to." For every piece of negative press Biderman receives, he claims to have gotten ten times as many "Thank You" letters from members who swear that he's saved their marriages. Thanks to Ashley Madison, they've stopped resenting their spouses and have become better partners themselves. As if the site wasn't controversial enough, Biderman has introduced an Affair Guarantee. If you don't have an affair using his service, he'll personally give you your money back. No questions asked. He hasn't had to yet. ML z MIAMI LIVING 31 COVER STORY