"The men and women on Ashley Madison understand
what you're going through and will respect your discretion
because they're in the same position as you."
Meet Jennifer, a 36-year-old loving wife and mother of two who lived in the perfect little house, in
the perfect little neighborhood. On the outside, it appeared that Jennifer was living the American
dream but in reality she was dying inside. Jennifer, like 20 million other Americans, was trapped in a
sexless marriage.
As a stay-at-home mom, Jennifer had a lot of free time, and she started spending it on
AshleyMadison.com, a website specifically for married people looking to cheat. How did she end
up here? It started a few months earlier and according to her "completely by accident." One January
morning, Jennifer was running some errands in her husband's car and the radio was tuned to his
favorite sports station. She was about to switch the channel when she realized that they weren't
talking about sports at all. The guest that day wasn't Chad Pennington or Dwayne Wade, it was
Noel Biderman, creator of AshleyMadison.com
Biderman was invited to appear on the Joe Rose show — a popular talk show that Ashley
Madison advertised on — much to the chagrin of even the host himself. For the better part of an
hour Biderman calmly fielded calls from listeners explaining to them why millions of Americans turn
to his service. Up to this point, Jennifer had never heard of AshleyMadison.com or even knew a site
existed that catered to people like her. From that moment she knew her life was never going to be
the same.
The King of Infidelity
How Web mogul Noel Biderman cashed in with online adultery
Words by Vanessa Pearson • Photography by Paul Buceta
MIAMI LIVING 29
COVER STORY
