SPOTLIGHT
370 MIAMI LIVING
Solo Beauty Founder
Kathe D'Alfonso
Turns Personal Frustration Into a Tool for Independent Skincare
What began as a personal challenge with everyday skincare
routines led Kathe D'Alfonso to develop a solution aimed
at independence and accessibility. As the founder of Solo
Beauty (www.solobeautyroc.com), she set out to solve a
persistent problem: applying sunscreen and lotions to hard to
reach areas without assistance.
D'Alfonso says the idea came after repeated frustration with
products that failed to provide full coverage, especially on
her back. "I was disappointed with a lot of products I tried
to apply sunscreen, lotions, etc. they never reached all of my
back plus the hard spots," she says.
Rather than relying on others, she began building prototypes
for a tool that could extend reach while remaining easy to
use. "My objective was to apply sunscreen, self-tanners, and
any lotions without always asking my husband so I came
up with an invention and made prototypes," she adds.
That process led to multiple iterations over three years and
eventually to a patented design granted in the United States.
The company name reflects the core concept behind the
product. "Solo, taking care of yourself, and Beauty because it
was skincare," she explains, describing how the brand aligns
with independence and personal care.
