That perspective now extends beyond fragrance with Buongiorno: The Art of Living Under the Italian Sun, a large-format book produced by ERG Media in collaboration with Acqua di Parma. The project explores Italy through its places, people, and cultural traditions, offering a curated look at what defines the country today.
The book brings together original photography from more than 60 locations, alongside over 500 selected addresses across Italy. Contributions from more than 50 creatives, chefs, and cultural figures provide practical insight, from navigating local dining customs to discovering lesser-known destinations. Commentary from Gstaad Guy adds a distinct perspective throughout.
