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Issue link: https://digital.miamilivingmagazine.com/i/1541986
LASTING ALLIANCE Julia Roberts’s relationship with Lancôme has become more than a celebrity endorsement—it reflects how the brand speaks about beauty, aging, and identity. After embodying the joyful spirit of La Vie Est Belle Vanille Nude, Roberts steps into a role that reaches beyond fragrance, helping Lancôme communicate a deeper message: beauty evolves with time, and skincare can be a ritual that honors maturity rather than fights it. When Lancôme named Roberts a global ambassador in 2009, the company called her the perfect reflection of its values—radiant, engaged, and authentic. Roberts agreed, saying that being chosen at 42, while juggling motherhood and a career, showed what the brand truly stood for. Her early campaigns challenged the notion that elegance is limited to youth, helping expand who beauty advertising is meant to represent. As the collaboration developed, Roberts became part of a shift in Lancôme’s storytelling. She lent credibility and warmth to a narrative that celebrated confidence and acceptance over perfection. Her presence made glamour feel attainable rather than aspirational, reinforcing that beauty exists at every stage of life. ARTISTIC FORCE This message is amplified through the lens of photographer Mario Sorrenti, known for his emotionally intimate, raw imagery. His career—rooted in authenticity since his breakthrough Calvin Klein campaign in the early 1990s—has shaped fashion photography for decades. Sorrenti’s work avoids artificial polish, opting instead for vulnerability and storytelling. This visual language aligns perfectly with Lancôme’s evolved vision. Sorrenti’s recent campaign for the Rénergie CRx Triple Serum Retinol pairs his aesthetic with Roberts’s timeless presence. Together, they communicate a philosophy: skincare is not about resisting age, but embracing it with confidence.