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In 1996, while working as the winemaker at Melville Winery, Greg created his eponymous label, Brewer-Clifton, with original partner Steve Clifton. Instead of translating medieval French texts, Greg found himself interpreting the dialects of different vineyards in the Sta. Rita Hills—an appellation he helped to map, define, and establish in 2001. Greg has since created the label, Diatom, a starkly raised Chardonnay; Ex Post Facto, a cool-climate Syrah; and, most recently, PERILUNE, an artistic collaboration involving a Pinot Noir and Chardonnay that represent a dialectical shift from Brewer-Clifton. Among the countless high scores awarded to his wines, Greg was named Winemaker of the Year in 2020 by Wine Enthusiast Magazine. He is also one of a select few winemakers worldwide chosen to speak this October as a “Wine Star” at Wine Spectator’s New York Wine Experience—the most prestigious consumer wine tasting event in the United States. For Greg and his small team, when it comes to winemaking, place is paramount. “We don’t see ourselves as making anything,” he explains. “We’re deliberate in the location of our vineyards…but at the winery it’s about removal of self, maintaining a quiet voice. Everything is raised in neutrality. Our barrels are 15-20 years old. Everything is raised the same each year, so there is no prejudice from vineyard to vineyard, or block to block.”