Miami Living Magazine

Aaron Diaz

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Poster, Lustige Blätter [Funny Pages], 1909 Julius Klinger (Austrian, 1876–1942), designer Hollerbaum und Schmidt, Berlin, printer Offset lithograph Poster, Bonaqua, 1909 Julius Klinger (Austrian, 1876–1942), designer Hollerbaum und Schmidt, Berlin, printer Offset lithograph Poster, Tabu, 1919 Julius Klinger (Austrian, 1876–1942), designer Christoph Reisser's Söhne, Vienna, printer Offset lithograph Poster, Zoologischer Garten [Zoological Garden], c. 1910 Julius Klinger (Austrian, 1876–1942), designer Hollerbaum und Schmidt, Berlin, printer Offset lithograph DOUBLE VISION Graphic design helps establish a visual identity—a brand—for a client. At the same time, it can express the designer's individual creativity. To explore this dual nature of graphic identity, Vienna-based design studio Seite Zwei transforms The Wolfsonian's façade and lobby with typefaces, abstract forms, and color schemes derived from the work of Julius Klinger, one of the pioneering graphic artists of the early twentieth century. Their installation, DOUBLE VISION, applies the "graphic DNA" of Klinger's work through a mix of printing techniques, including perception-shifting lenticular prints—in which interlaced images appear to change based on viewing angle, giving the effect of animation—that invite viewers to recognize the layered meanings in the simplest of images. ML Rendering of Seite Zwei's installation DOUBLE VISION (lobby), 2017, The Wolfsonian–FIU, Miami Beach FL.

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