Miami Living Magazine

Harry Connick Jr

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Lands' End Swimwear Hit the Beach with Confidence With on-trend styles, easy shopping tools, a number of coverage options, and smart control, shopping Lands' End swimwear is a breeze. One piece, tankini or bikini? Plus-size, tall or petite? Perhaps a little tummy control? Now, Lands' End is offering women more choices in swimwear, so they don't only look great, but feel confident in their swimsuits. Their 2017 swim collection features on-trend styles designed with every body type, taste, and need in mind. "Whether she's looking for swimwear with minimal coverage or targeted control, we want her to be confident – to know that she's got a suit that uniquely suits her," says Pierre Colorado, divisional merchandise manager for swim, Lands' End. "We've created nine swim collections with endless options – from cover- ups to control suits – so that this swim season, there's truly something for every body." Shopping is even easier than before with their advanced, mobile-friendly Swim Finder tool providing personalized swimsuit recommendations based on body shape, silhouette, coverage, control, and more. Women can also shop myriad styles that are available in sizes ranging from 0 to 26W, G-cup, petite, tall, tall plus, and mastectomy. With its largest assortment of two-piece bikini and tankini swimsuit options available, Lands' End has also launched a new Mix & Match tool to build the perfect swimsuit. Women can visually pair bikini and tankini tops — by computer or mobile device— with the collection's assortment of bottoms by simply scrolling back and forth between pieces, then selecting the color. ML For more information, visit www.landsend.com

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