Miami Living Magazine

Alicia Silverstone

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Page 67 of 147

66 MIAMI LIVING PROFILE Throughout the history of civilization, mankind has been fixated with time. There's never enough time. Time goes too slowly. It goes by so fast. I wish I had more time to spend with you. Albert Einstein and Stephen Hawking are two of the most famous scientists interested in the timelessness of the greater universe. And no matter who we are or what we're doing in life – we have all asked the question, 'do you have the time?' Therefore, a gift of time is something we all can relate to; and there's no doubt that the best gift of time is the classic Avenue of Americas Serenade. I'm sure both Einstein and Hawking would be thrilled to receive such a fine gesture, well, Einstein in another time or perhaps even another dimension and Hawking still in his time. Gevril, a Swiss manufacturer founded in 1758 by Jacques Gevril, is offering only 100 total Serenade 50 count 18K White Gold Collection timepieces at $27,000 dollars (U.S.) each. Additionally, 50 count 18K Rose Gold Collection Serenade timepieces are available for $25,000 dollars (U.S.) each. Gevril proudly continues its commitment to the art of creating timeless beauty with this new Avenue of Americas Collection. Now widely available in North America, the distinctive new watch collection maintains Gevril's legendary pursuit of quality craftsmanship with a history of horology as striking and colorful as their timepieces today. "As with all our modern-day Gevril timepieces, the Avenue of Americas Collection is a series of limited-edition watches with a retro-inspired look that immediately makes a bold statement for the wearer," Gevril President Samuel Friedmann said. "Above all, the goal with the new collection was to craft a series of timepieces conceived with the same integrity of design, quality material, and craftsmanship Gevril was founded on centuries ago." The Avenue of Americas Serenade edition is the heart of the new Men's Collection that is marked by distinctive silvered guillouched dials, a characteristic Jacques Gevril incorporated into the creation of his marvelous timepieces centuries ago. The new Serenade is imbued with exquisite detail and is outlaid with an 18K white gold case and bezel with a silver dial and numbers encased in an exclusive sapphire crystal. An 18K rose gold collection edition is graced with an elegant silver dial with rose gold numbering framed in a luxurious rose gold bezel encased in the same manner. A handsome Louisiana crocodile leather band compliments each Serenade timepiece. The Gevril legacy continues and will continue for centuries to come by the creation of such flawless masterpieces of timekeeping. The Gevril Family became so synonymous with the finest Geneve watchmaking that Daniel Gevril was elected Mayor of Geneva in the 19 th Century. A street name was later dedicated to the family in its honor. Today Gevril's fabulous work throughout the centuries is on display in world-renowned horology exhibits such as the Museum Geneve, Rolex and Patek Phillipe Museums - all located in Geneva, Switzerland. To receive more information, please visit Gevril's new website ML Gevril awes all with their Avenue of Americas Serenade Collection Words by Marla E. Schwartz

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