INTERVIEW
JB: I truly feel that to achieve things in life you must be a
team player. Nothing phenomenal is achieved by going
it alone. "Team work makes your dream work."
ML: Are you a local Miami resident? I understand you
don't speak Spanish, correct? Has that hurt you when it
comes to sales or procuring new clients?
JB: Yes, I am local and have been coming to Miami for
the last 20 years. I have lived here for 10. I speak a small
amount of Spanish, however it has never deterred me
from doing business. If I ever have difficulty Lucrecia is
always there to help.
ML: A yacht is a toy for most men. How do you view the
market today?
JB: The market is strong for me. My group and I do
between 1 to 3 sales per month. Our process of high
professional websites, magazine and TV marketing really
penetrates the market to get the word out about my
listings. We constantly have a new flow of prospects and
listings.
ML: What yachts do you specialize in selling?
JB: I specialize in Motoryachts, between 40 and 150
feet. Most of these are great for Biscayne Bay or the
Bahamas. My favorite yachting company is Ferretti out of
Italy. The craftsmanship and performance is highly rated
throughout the world. They also make a fast stunning
express yacht, which is the 64' Pershing and is pictured
below. It has a top speed of 44 Knots and can sleep up
to 6 people all in their own stateroom. This one below I
have for sale at $2.3 MM which is around $700k less
than what they are new.
ML: What is the largest or may I say most luxurious
listing?
JB: A 120 very fast Motoryacht better known as "The
Moon Goddess." The horsepower was close to 8000HP.
The yacht was on many magazine covers, I had it
featured in People Magazine where I did a photo shoot
with a celebrity.
ML: Describe to me what you said earlier about
customized solutions and how a client would benefit.
Give
me a scenario.
JB: So you own a waterfront home/condo and a yacht.
You just received that big promotion and you have to
move to California. We would list the yacht and house
and provide a customize fee strategy. A proposal that no
one can beat to save you on fees as opposed to working
with two different agents on the yacht and real estate
end. We also have other strategies that we use that are
similar to customer loyalty credits that can save up to
500k or more on a transaction.
ML: You do a lot of marketing we all see you and
Lucrecia everywhere. Do think Internet marketing has
taken you to a higher level? Who does your marketing?
JB: Absolutely. Our expertise is something that has
been noted throughout the years. The way it is put out
and circulated is something that is key to letting
everyone knows who your go to team is for real estate
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Miami Living
