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ML: Both of you have spent years advising high-level clients across markets and geographies. Was there a specific moment or pattern you kept seeing that made you realize, “this system is broken”? RM: When relocating there are so many big decisions that need to be made, and personally I was asking around to my tax advisors, lawyers and realtors all the questions as to who was the best contact to make this move as easy as possible. I found myself overwhelmed with who to trust. This process was fragmented and thought relo could offer a simplified, trusted hub between relocators and professionals. We aim to democratize the relocating experience for all. JM: It was less one moment and more a pattern I kept seeing. Very smart people were making huge relocation decisions through disconnected advice. A tax advisor here, a realtor there, lawyer there, a friend who moved last year. A few WhatsApp messages. These were founders, investors, and fund managers who were sharp in business, yet the move itself had no operating system around it. That made no sense to me. The issue was not a lack of good advisors. It was that nobody was connecting the full picture. Tax, legal, real estate, schools, insurance, banking, healthcare, lifestyle, and family all affect each other. That is where relo came from. We saw a fragmented market and felt there was a better way to organize it. ML: Relocation has always existed, but relo suggests it has fundamentally changed. What’s shifted in recent years that made this moment the right time to build infrastructure around how people move? RM: After the Covid pandemic remote work became normalized, high-income workers from NY, Europe and South America were suddenly free to choose location based on lifestyle, taxes and climate. Miami became a top beneficiary of that shift. Relocation became more fluid. Miami has built a real gravity in finance, tech, and VC ecosystems. High earners are moving with purpose, often tied to jobs or capital. Miami is now booming and it’s treated as a node in a portfolio of cities. JM: The way people think about location has changed. COVID accelerated it, but the shift was already happening. Founders, investors, and executives now think about where they live as part of their wider strategy. Tax matters, access to capital matters, lifestyle matters, schools matter, network matters, regulation matters. Florida became a clear example of that shift. I kept seeing hedge fund, VC, founder, and executive clients looking seriously at Miami, Palm Beach, Fort Lauderdale, and the wider South Florida market. Not just for lifestyle, but for business, capital, family, and long-term positioning. The problem which we wanted to solve was that people were still using old tools for a new type of decision. That is the opportunity for relo and when I spoke with Rudy, who was relocating himself to Florida, who also was thinking about solving the same problem. ML: Relocation decisions are often framed as financial or strategic, but they’re also deeply personal. How does relo account for the human side of moving a life, not just a business? RM: Relocating can look exciting on paper but as my family and I have gone through this