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Relocation as Strategy - Jamie Marshall & Rudy Metta on Building relo In an era where founders, investors, and executives are more mobile than ever, the question of where to live and operate has become as strategic as any business decision. Enter relo (www.heyrelo.com), the advisory platform built for founders, investors, and executives navigating where and how to live, operate, and invest across jurisdictions. Launching in Florida and accessible to other locations worldwide in the future, relo organizes and manages every part of your move, from planning and timelines to advisors and documents, all in one place. Co-founded by Jamie Marshall and Rudy Metta – whose careers span global finance, executive advisory, and cross-market strategy; relo is a tiered subscription-based relocation platform bringing structure, intelligence, and clarity to one of life’s most complex transitions. Miami Living Magazine sits down with the co-founders to explore the forces reshaping global movement, the rise of Florida as a magnet for capital and talent, and why relocation is no longer just about place, but about positioning. Miami Living (ML): Jamie, having lived and worked between London and New York – and Rudy, advising globally mobile clients for decades – how did your own experiences of movement and transition shape the philosophy behind relo? RM: I have been vacationing in Miami for the past 17 years. We’ve had a family home there and it’s always been our home away from home. In the last 3 years we have started to think of relocating from London to Miami for lifestyle and for growing opportunities that I have seen since the pandemic. This is when the birth of relo came into action for me and realizing the potential of what it could be worth for families, professionals, and corporations. I could see from social media the growth of people relocating and we wanted to give a service under a digital centralized hub. JM: For me, relo came from connecting a few dots. My family has had ties to Fort Lauderdale & Pompano for over forty years, so Florida has always been personal to me. Then through my work in executive search and advisory across London, New York, and the Bay Area, I started seeing more hedge fund, VC, founder, and executive clients seriously looking at Miami and South Florida. At the same time, I was inspired by what Florida 100 was building around business, capital, and influence in the region. It made me realize Florida was not just having a moment. Something structural was happening. But the relocation process was still fragmented. People had lawyers, brokers, tax advisors, bankers, and friends giving advice, but no central system. As a founder and someone also exploring to relocate, I saw that gap clearly. relo was built to turn relocation from scattered advice into a coordinated, data-informed process.