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snap a photo of their eco-action (picking up beach litter, refilling a bottle, choosing to cycle) and tag the brand on Instagram. The reward? A chance to win one of HartiSWIM’s hand-painted, sustainable swimsuits, aka, a slice of wearable pop art. It’s brilliant. It’s impactful. And it’s very, very Harti. And of course, there’s HartiLife.com, their digital space dedicated entirely to marine education, climate activism, and ocean conservation. In an industry often content to virtue-signal, HartiSWIM actually walks the walk. Their production is small-batch, their pieces are made to last, and they champion the ethos: buy better, buy less. Their Sirens - those fierce, independent, ocean-loving women who wear the brand - aren’t just customers. They’re part of a growing global sisterhood that’s both unapologetically glamorous and grounded in cause. But HartiSWIM isn’t stopping at swimwear. Their creative world continues to expand with collaborations across lifestyle and interiors. Their Harti x Andrew Martin cushion collection brought pop art into the home in spectacular style, and their velvet armchairs - bold, luxurious, and unapologetically artful, are already coveted by collectors and design aficionados alike. Harti Atelier, the brand’s made-to-measure couture extension, features hand-painted artworks reimagined as one-of-a-kind gowns, lined in silk, dripping in sequins, and finished with up to ten metres of ostrich feathers. Made entirely in their British Isles atelier, it’s the kind of old-school glamour and craftsmanship we rarely see anymore. And oh yes, it turns heads. Even the music lives on. Naturally, Miami Runway - the soundtrack from their show, is available to stream on Spotify. Because of course it is. A Hartmann production doesn’t end when the lights go out. It lingers, lives, and loops back around, constantly engaging. And who closed that unforgettable show in Miami? None other than Tallia Storm, yes, the R&B singer discovered by Sir Elton John himself, and Harti and Tessa’s daughter. Dressed in an electrifying ostrich feather Harti Atelier gown, Tallia delivered a walk and presence that sent chills down the spine. The fashion world might have been introduced to HartiSWIM that night, but in truth, this is a family affair, one powered by art, love, legacy, and a whole lot of nerve. So where does this brand go next? If their pop art’s been on swimwear, couture, coffee cups, armchairs, and now soundtracks - what’s next? Apparel? Hotels? Homeware? With Hartmann & Hartmann at the helm, anything feels possible. One thing’s for certain: the vision is expansive, the ambition unapologetic, and the talent undeniable. HartiSWIM didn’t just show up at Miami Swim Week, they detonated. In a market oversaturated with sameness, they’ve managed to do the impossible: surprise us. Thrill us. And remind us that fashion is, at its very best, a fearless act of expression. The British pop art invasion we never saw coming? It’s here. And we are so along for the ride. www.hartiswim.com www.hartilife.com www.harti-art.com @HartiSWIM @artbyharti Image credits: Rob Kim, Diana Valiguras, Alexis Brown