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Hartiswim Takes Miami - The British Pop Art Invasion We Never Saw Coming Until now, HartiSWIM was an enigma, a pop art-infused secret whispered across the British Isles, hidden in plain sight. But after their jaw-dropping debut at Miami Swim Week The Shows, that’s no longer the case. The brand made an audacious splash that left the industry reeling, in the best way. Think vivid, wearable artwork, painted by hand, wrapped around sustainable swim silhouettes that radiated high fashion energy. And yet, beyond the visual shock of it all, there lies something deeper: purpose, integrity, and a burning desire to shift culture. When the lights dimmed and the music pulsed (an original score, composed by Harti himself), the mood in The Mondrian South Beach transformed. It wasn’t just a show - it was an immersive, high-gloss journey. The models, each wearing the now-signature Harti bob - a razor-sharp cut that has become something of a visual trademark, moved like sirens across the catwalk. Vivacious one-pieces, saturated bikinis, silk-satin kaftans emblazoned with Harti’s hand-painted pop motifs, it was part runway, part art installation, and completely unforgettable. Behind the explosion of colour and charisma is the creative power couple: Harti, aka Sascha Hartmann, the artist and former clinical neuropsychologist turned global provocateur, and Tessa Hartmann CBE, branding maven, fashion heavyweight, and unapologetic industry trailblazer. Together, they are building a world - equal parts fashion house, art movement, and activism platform. Tessa Hartmann’s credentials are as impeccable as her vision. Honoured by the late HM Queen Elizabeth II for her services to British fashion and textiles, she’s the founding force behind one of the UK’s most successful luxury PR firms and currently serves as President of the British School of Fashion. Her life’s work is about creating opportunity - not just for brands, but for people. She champions new talent, uplifts voices, and builds infrastructure around creative possibility. With HartiSWIM, she and Harti are not only shaking up the fashion world - they’re giving back to it. And that community-first approach runs deep. Case in point? Their recent partnership with one of the British Isles’ leading coffeehouse chains for a campaign that’s part art initiative, part environmental call-to-action. Titled “Art on Your Cup, Change in Your Hands,” the campaign invites coffee lovers to