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With deep roots in the world of fútbol and a fearless eye for aesthetics, Duran views the game not just as a sport but as a cultural movement. Her platforms offer more than commentary—they’re spaces for connection, identity, and disruption. Through her lens, jerseys meet runway, and strategy meets self-expression, all against the electric backdrop of Miami. In this exclusive conversation, Miami Living sat down with Daniella to talk legacy, leadership, and the bold blend of passions that fuel her work. From tactical analysis to fashion-forward storytelling, she shares what drives her and what’s coming next as fútbol, fashion, and female power converge on the global stage. You’ve carved out a bold space where fashion, fútbol, and media intersect. What inspired you to blend these worlds, and why do you think they work so strongly together, especially in a city like Miami? Daniella Duran: Fútbol was a huge part of my life from a young age, but so were fashion and storytelling. Bringing those three worlds together felt natural to me. They’re all cultural languages, ways of expressing who we are. In a city like Miami, where cultures collide in the best way, that fusion makes even more sense. Fútbol here isn’t just a sport, it’s an identity. Fashion isn’t just clothes, it’s attitude. And the media is the perfect platform to amplify it all. From working with icons like João Félix and Sergio Agüero to partnering with brands like YSL and Rare Beauty, you’ve built a diverse portfolio. How do you choose which collaborations align with your personal and professional brand? Daniella Duran: Everything I do has to feel aligned with who I am and what I stand for. I always ask: Does this brand or person bring something meaningful to the table? Are they pushing culture forward? Do they have a story worth telling? I look for real connection, not just a commercial opportunity. If there’s a powerful message behind it, that’s where I want to be. What has your experience been like as a Latina woman leading in sports media and marketing, two historically male-dominated industries? Daniella Duran: It’s been challenging, but also incredibly empowering. As a Latina woman, I’ve had to carve out space where people didn’t always expect me to be. That’s taught me to be bold, strategic, and authentic. It’s also beautiful to see how other women feel inspired and encouraged to enter the space. We’re not just showing up, we’re making room for the next generation, too. With the U.S. set to host the FIFA Club World Cup in 2025, what insight do you have to offer about how football, fashion, and female leadership will be converging on the global stage? Daniella Duran: We’re in a powerful moment. Fútbol is becoming more global and more cultural, and that’s where we, as women, step in. Fashion isn’t just about aesthetics anymore; it’s a statement of identity. And female