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Issue link: https://digital.miamilivingmagazine.com/i/1534547
Miami Living: What about your platform is the most rewarding, and what is the most challenging? Morgan Riddle: The most rewarding part is when someone tells me they got into tennis because of something I posted, or they felt seen in a space that didn’t feel super inclusive before. I’ve spent years learning how to craft a brand that’s recognizable, relevant, and intentional. From the tone of my voice in videos to the way I edit, the culture references I include, to the way that I dress, the topics I talk about — none of it is random. I didn’t want to just be seen as someone who showed up or fell into this space or saw someone else doing it and decided to replicate it. I wanted to shift the space — in tennis, in fashion, in the culture of female sports spectators. The most challenging part is probably just how constant everything is. There’s no off-season for the internet. I could be at a match, in a hotel, on a plane—and still editing a video or answering emails. It’s amazing, but it’s definitely not as glamorous as it looks on Instagram. Miami Living: Tennis has always had a strong connection to fashion. How do you see the sport’s style evolving in new ways? Morgan Riddle: I think players are taking more risks, and the brands are catching up. We’re seeing more collaborations with designers outside the traditional sportswear world, and people are realizing that tennis doesn’t have to mean pleats and polos all the time. Off-court fashion is where it gets really interesting too—what players wear to press or to walk on court is becoming a moment. The sport is slowly getting its cool factor back, and I’m here for it. Miami Living: What’s next for you after Miami—any upcoming fashion collaborations, travel plans, tennis events or career moves on the horizon? Morgan Riddle: Yes! Definitely more travel—clay season is coming so Europe’s about to take over my calendar. A couple fashion things are in the works that I’m really excited about, and I’ve been working on a project outside of tennis that’s more about activism and media. It’s early days, but it’s something I’ve been thinking about for a long time and I think is important right now. Follow along as Morgan Riddle continues to break barriers in fashion and tennis by following her Instagram and TikTok and subscribing to her YouTube channel @moorrgs.