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it’s insanely mental. And being around it constantly, traveling on tour, seeing the ups and downs, the pressure—it’s given me a whole new respect for the players. It’s also made me realize how much opportunity there is to bring new people into the sport, especially women and younger audiences who maybe didn’t feel like it was for them. That’s something I’ve really leaned into with my content. Miami Living: With Taylor competing at the highest level, what’s the most exciting part about being alongside him on this journey? Morgan Riddle: It’s wild in the best way. One day you’re watching him play center court in front of thousands of people, and the next you’re in some random gross airport at 2 a.m. eating vending machine snacks. It’s a rollercoaster—but seeing how much work and sacrifice goes into competing at that level gives you a whole new appreciation for the sport. The most exciting part is watching him chase something he’s obsessed with. It’s rare to witness that kind of drive up close, and I feel lucky I get to be part of it with someone I love—even if it means living out of a suitcase. Miami Living: Tennis is such a global sport. What’s been your favorite tournament destination so far, and how does Miami compare? Morgan Riddle: My number one is Tokyo. I’m obsessed with the food, the fashion, the organization—everything runs so smoothly, it genuinely kind of ruined other cities for me. Miami, on the other hand, is chaotic in a very Florida way, which is fun in small doses. I love that the tournament here feels like a party, though—it’s probably the best vibe if you’re new to tennis and just want to show up and have a good time. There’s also a really wonderful side of Miami that is health and wellness heavy which I love. Miami Living: You’ve built such a unique space at the intersection of fashion and tennis. What inspired you to start sharing this world with your audience? Morgan Riddle: I noticed that most tennis coverage was... dry. Stats, scores, and not much else. Meanwhile, I was showing up to matches in outfits and seeing other girls do the same, but there was no one really talking about that side of the sport—how fashion, travel, and culture all intersect with tennis. So I just started filming. I wasn’t trying to build anything huge, but it turns out there are a lot of people who care about this world beyond the scoreboard.