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Issue link: https://digital.miamilivingmagazine.com/i/1534547
For the 2025 F1 Miami Grand Prix, Hendrick’s will bring back its wildly popular and extraordinarily tall activation, aptly named “The World’s Most Utterly Inefficient Cocktail Bar.” Inspired by Hendrick’s delightfully inefficient distillation process, the over-the-top three-story bar reflects Hendrick’s unique approach to gin-making. The gin is crafted by marrying distillates from two types of stills—a traditional copper pot still and the rarer Carter-Head style—creating a complex and captivating liquid. It is this inefficiency that’s instilled in Hendrick’s DNA. The final touch is where the magic happens, as the infusion of Hendrick’s signature rose and cucumber essence makes the gin unmistakably its own. Since 2022, The World’s Most Utterly Inefficient Cocktail Bar has become a standout feature at the Miami International Autodrome, offering an immersive experience like no other. Hard to miss, guests flock year after year to witness the spectacle of handcrafted cocktails shaken, strained, and poured from three stories high. Adding to the magic, uniquely engaging entertainers hang from the rafters, drawing everyone into the whimsical world of Hendrick’s with giveaways, quirky content capture opportunities, and more. This year, the World’s Most Utterly Inefficient Cocktail Bar will return from May 2nd to May 4th. Guests can sip on signature serves including the Hendrick’s Oasium Fizz, Hendrick’s Cucumber Lemonade, and Hendrick’s Strawberry Sundance.