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Lifeway Foods Debuts Smoothie + Collagen at Influencer Insider Awards with a Heartfelt Message from CEO Julie Smolyansky The Influencer Insider Awards returned to Miami during Art Basel with a strong message: wellness is the new luxury, and today’s creators are leading the charge. For the second year in a row, Lifeway Kefir sponsored the event, this time debuting its latest innovation—Lifeway Smoothie + Collagen—a delicious probiotic drink supporting gut health and beauty from within. Lifeway CEO Julie Smolyansky took to the stage with an inspiring message for the crowd. “You are not just influencers. You are content creators with tremendous impact in the world. Your time is your number one commodity. I hope you make it count—for something. I hope your content has purpose.” For those who prioritize clean ingredients, functional nutrition, and self-care as a lifestyle, Lifeway has long been a staple. Their newest Smoothie + Collagen continues that legacy, combining 12 live and active kefir cultures, 5 grams of collagen, 13g of protein, and nutrients like calcium and vitamin D to support digestion and skin hydration. Lifeway’s partnership with the Influencer Insider Awards began in 2023 as a way to connect with the creators redefining health, beauty, and lifestyle. Attendees included wellness powerhouses like Jen Selter, Hofit Golan, and Alvaro Nuñez, with real-world collaborations blossoming from these authentic connections. A standout? A high-impact