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Whether you’re in town for a weekend getaway, a high-stakes poker tournament, or an epic concert at Hard Rock Live, the convenience is unbeatable. Located just steps from the hotel’s reception and bell desk, the new SIXT branch offers travelers access to a premium fleet of coupes, convertibles, sedans, and SUVs from some of the world’s most desirable carmakers. You can book onsite, online, or straight from the SIXT app. “We are excited to align SIXT with one of the world’s most iconic hotel and entertainment brands,” said Tom Kennedy, President, SIXT North America. “As the official car rental partner, we are proud to bring SIXT’s seamless, top-tier mobility solutions to guests and visitors who seek premium vehicles and exceptional service. Whether traveling for business or leisure, we look forward to enhancing their journey in a way that reflects the high standards of both brands.” And this new branch is just the opening act. SIXT’s arrival signals the launch of an exciting partnership with Hard Rock International and Seminole Gaming that unlocks exclusive discounts for Unity™ by Hard Rock loyalty members on rentals at SIXT’s more than 100 locations across the United States. “SIXT’s commitment to premium service aligns perfectly with our brand, making them an ideal partner to enhance the travel experiences for our guests,” said Keith Sheldon, President of Entertainment & Brand at Hard Rock International and Seminole Gaming. “We’re thrilled to welcome SIXT’s first location at our Guitar Hotel and look forward to a successful collaboration that will bring even more convenience and luxury to our visitors.” The Seminole Hard Rock Hotel & Casino Hollywood branch joins a growing list of buzzworthy SIXT openings, including new locations like John Wayne Airport in Orange County, Calif., in trendy Redondo Beach, Calif., and even in the Crescent City at New Orleans International Airport. The message is clear: SIXT is on a mission to redefine the rental car game, one hot location at a time. So, next time you check in at the Seminole Hard Rock Hollywood, don’t just stay like a VIP – drive like one. Website: www.sixt.com Instagram: www.instagram.com/sixt By ML Staff. Photos/SIXT