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Carlitos Unveiled Contrary to popular belief, Carlos Alcaraz last name isn’t the illustrious Alcaraz. No, no, no! It’s actually Garfia. Surprise, surprise! Born on May 5, 2003, as Carlos Alcaraz Carlos Alcaraz’s full name is actually Carlos Alcaraz Garfia, not just Alcaraz. Born on May 5, 2003, he prefers to be called Carlitos or Charlie, stating that “Carlos” feels too serious for him. His Instagram handle, @carlitosalcarazz, reflects this preference. Alcaraz comes from a tennis family, with his father, Carlos Alcaraz González, being a nationally ranked Spanish tennis player during his youth. A Rapid Ascent in Tennis In 2020, Carlos Alcaraz made his ATP main draw debut at just 16 years old, becoming one of the youngest players to compete at this level. He won his first-round match against Albert Ramos Viñolas but was eliminated in the second round. Less than a year later, Alcaraz broke into the top 100 and claimed his first ATP title. In 2022, he achieved notable victories over Rafael Nadal and Novak Djokovic, culminating in his first Grand Slam title at the U.S. Open, where he became the youngest-ever No. 1 in ATP history. In 2023, Alcaraz continued to shine, securing the Wimbledon title after a memorable five-set victory against Novak Djokovic. Big Numbers Ahead As Carlos Alcaraz climbed the ranks in the tennis world, his endorsement deals grew alongside his success. Starting with Lotto and Naffta as a junior, he signed a coveted Nike contract in 2019 and has remained with the brand ever since, along with Babolat. With major titles like the US Open, Wimbledon, and French Open strengthening his reputation, it’s no surprise that top global brands are eager to partner with him. His portfolio includes some of the world’s most prestigious brands, such as Nike ($30 billion), Louis Vuitton ($26.3 billion), Rolex ($10.7 billion), BMW ($20.94 billion), Calvin Klein ($1.5 billion), Babolat ($114 million), and ElPozo, the Spanish food company. While exact figures remain undisclosed, rumors suggest that Alcaraz earns approximately $8 million annually from his deal with Rolex, drawing comparisons to the success of Roger Federer.