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Issue link: https://digital.miamilivingmagazine.com/i/1516097
We are constantly inundated in the world of technology. But when did that slowly start to mesh with our dating lives? And when did it get so challenging to date in the real world? Though there are a variety of factors that contribute, it’s important to take notice of the forces that are attempting to swing back against digital dating. As the turn of the 2010s hurled towards us, a new age of tech, anonymity, and social exchanges were thrust upon us. Clicking, liking, commenting, and engaging all became the new (and necessary) social standard of interaction between people, and this was something we were required to accept. We were expected to keep up with this completely new landscape of social contracts, and if we didn’t, the feeling of missing out on social media was almost too much to bear. Thus, a new standard of communication slowly became our standard of community. Our communities in real life now had their own discourse online. It was easier to engage virtually with topics or people you loved. Everything got a little easier, and with that, more impersonal. Queue a big, wide window opening for the internet to usher in a new type of relationship into our life- our collective, complicated, and on-and-off relationship with dating apps. Dating apps began materializing seemingly out of thin air. Then all at once. They all offer the same silver platter to you. One that will satisfy your needs, whatever that may be, and deliver it with ease and quickness. If it’s a hookup, relationship, or attention virtually for the next 12 hours, dating apps promise you a solution to your lonely heart. Once there were real dates, which slowly turned to a DM. There were flowers, which now have shaped into an Instagram like. There was date night, but now… hell, Netflix and chill? Some dating apps are based on specific factors, like sexual orientation, ethnicity, status, age, profession, religion, or even fetish. The variety within dating apps has gotten so vast, it’s begun to turn people off to the idea entirely. Enter the concept of “dating app fatigue”. In the age of booming tech growth, convenience, hookup culture, and AI, there is a deep longing for romance that can be born organically. With this collective societal desire (and feedback from peers) in mind, Joseph Feminella got an idea. One that would give birth to his own definition of dating intentionally in the digital age. Feminella then created First Round’s On Me (FROME). Abandoning the prototype for every other dating app out there, Feminella set out to create a concept for an app that encouraged chivalry, discouraged the dreadful chatting cycle on apps, and employed the ethos of dating with intention.