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About the Author Richard Kirshenbaum is one of the most exciting personalities in New York City advertising, and an accomplished entrepreneur and author. In 1987, at age twenty-six, he co-founded the Kirshenbaum Bond + Partners agency, which pioneered such innovative concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerilla marketing. At the time of its sale, KBP was the largest independent ad agency in the United States, with one billion in billings and well-known divisions such as Media Kitchen and Varick Media. The agency’s notable clients included BMW, Jergens, Hennessy, Moet & Chandon, Van Cleef & Arpels, Snapple, Coach, and Target. Currently, Kirshenbaum is CEO of SWAT by Kirshenbaum, a high-profile boutique branding agency he launched in 2011, which works with entrepreneurs and emerging companies. He is also co-founder, with music icon Chris Blackwell, of Blackwell Fine Jamaican Rum, as well as the co-founder of SWAT Equity, a fund that invests in emerging consumer brands. He is the author of Isn’t That Rich?, a #1 Amazon bestseller, and his debut novel, Rouge. You can learn more about NORTH BAY ROAD by going to: www.richardkirshenbaum.com Instagram: https://www.instagram.com/richard_kirshenbaum/ Facebook: https://www.facebook.com/richard.kirshenbaum Twitter: https://twitter.com/rkirshenbaum By ML staff | Images courtesy of Richard Kirshenbaum