Miami Living Magazine

Robert Pattinson

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year, and the ecommerce industry is worth over $200 billion. With every brand adapting to the D2C model, Pro Photo Studio helps brands increase their product sales over 150%. On social media, Adato is a widely recognized product photography expert who has gained a following of over 37,000 followers on both Tiktok and Instagram, where he shares “behind the scenes” videos of how products are shot in the studio, with hacks and tips for photographers. With product photography at an all-time high demand, DTC makeup, beauty and fashion are hiring photo studios to shoot their high-end beauty, cosmetics, and fashion products. Adato is an award-winning photographer who is widely recognized for his product photography for luxury brands like Rolex, Gucci and Versace. He has over 39,000 followers on Instagram @prophotostudio and his TikTok has gone viral, showing the behind-the-scenes tips and tricks that he uses to show perfume, makeup, skincare and jewelry, in the best light possible. He uses oil palette knives, hair dryers, acrylic paint and more tricks on his photos, while authentically showing high quality, luxury products for what they have to offer. His ‘behind-the-scenes lipstick product photography’ video has gotten over 1.5 million views on TikTok, and he is quickly becoming a go-to expert for product photography in the beauty and fashion worlds. Adato first moved to Miami in 2017, after living and working in New York City, I decided to make a change and explore new opportunities in product photography. I had always been drawn to Miami’s vibrant and diverse culture, as well as its beautiful beaches and warm climate, so I decided to make the move in 2017.

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