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AREA, Rethinking Fashion

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This year’s Gucci Gift campaign draws inspiration from the world of travel in a nod to the House’s founding history and heritage. Under a starlit Winter sky, a cast of characters boards a fanciful locomotive with an atmosphere that evokes splendor but also a bit of intrigue. Each passenger is on a journey that goes beyond the imagination, tinged with a shared appreciation for that which is beautiful in the world.

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