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AREA, Rethinking Fashion

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About Mallet London Mallet London was founded in 2015 by unconventional entrepreneur Tommy Mallet and businessman Evren Ozkarakasli. It all began with a spark of creativity from Tommy, combined with Evren’s business experience. Mallet, an avid trainer collector and urban fashion trendsetter, had an idea for a unique pair of trainers. He couldn’t find anything on the market that spoke to his style sensibility and was both affordable and high quality. Tommy eventually took matters into his own hands and sketched his idea. He reached out to Evren, who worked in the fashion industry at the time, and asked if he could make his dream trainer a reality. Tommy and Evren collaborated on the design and production and sold their creations online as a trial, expecting their friends might be interested in purchasing them. The rest, as they say, is history. Less than seven years later, the London based brand is now a major force in the premium footwear industry with distribution at 145 stores throughout the US, UK, Europe and in locations as far reaching as Dubai and South Africa. The brand is at home in some of the world’s most distinguished stores including Selfridges, Harrods, Browns, Harvey Nichols, Level Shoes, Harry Rosen and Saks Fifth Avenue.

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