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Gucci HA HA HA transpires from a game between two friends who decide to combine those small oddities that come from almost childlike visions. This is the creative device that allows sartorial jackets, formal suits, Prince of Wales coats, and all the other pieces to narrate the essentiality of a fashion that tends towards a manipulation of symbols established to transform into elements of autonomy for a cultural renewal and revolution. The images and video, shot by Mark Borthwick, tell the story of this avant-garde journey. Through the interpretation of Harry Styles, the collection is able to exhibit masculine vanity without hypocrisy and false scruples dictated by convention. Photo after photo, Styles enacts a theatrical piece that transforms the men’s wardrobe into a platform of freedom. CREDITS Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer & Director: Mark Borthwick Make up: Ammy Drammeh Hair: Malcom Edwards