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Gucci made watchmaking history in 1972. Not only was it the first luxury fashion house to elevate the watch to become a contemporary style statement, but it also demanded the highest quality – every Gucci watch is Swiss made. Over the past 50 years, the House has continued to design extraordinary timepieces that are made in production facilities across the famed Swiss watchmaking region. In La Chaux-de- Fonds, quality control, assembly and diamond setting take place, while dials are crafted in Gucci’s Fabbrica Quadranti facility in the Canton of Ticino, a dial maker employing the latest technological methods in tandem with highly skilled handwork. Special decorative techniques are also carried out at Fabbrica Quad- ranti. Neuchâtel – the headquarters and home of Gucci watches, is where the House’s watch design know-how comes together. Today, Gucci is one of the largest luxury fashion watch producers in the world and continues to design era-defining Swiss-made timepieces.