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Issue link: https://digital.miamilivingmagazine.com/i/1381484
Poliform is the Italian furniture and interior design firm located near Lake Como that since the ‘70s produces hand-crafted, high-end products where unparalleled quality meets the attention to detail to create an iconic and stylish collection. Its collection provides systems and furnishing for any interior space including walk-in closets, kitchen, bedroom, living and dining rooms. In 2021 Poliform has enriched its collection, introducing new products able to confirm its quintessential style and upscale brand positioning. The Poliform Miami showroom recently arranged a renovation of its interiors to welcome the pieces intended to sign an iconic step in the well-established tradition of the company to conceive pieces that are often used to become iconic elements. A conversation with Luca Bizi, Director of Sales in Poliform USA has been the opportunity to collect a deeper perspective on Poliform and its approach to the Americas’ market. MLM: Poliform is known for its incredible list of collaborators, like Marcel Wanders, Daniel Libeskind, Jean-Marie Massaud, Emmanuel Gallina and Paolo Piva. How much does the American target audience appreciate the Italian style and a European influence in selecting furniture? LB: Our clientele is made of international architects and interior designers’ studios and firms who do have a very cultured experience and are used to be fascinated by the Made in Italy products that relate to sophisticated attention to detail and obsessive research for quality in every single material part of our production. Our customers do appreciate the Italian look and feel that embodies the Poliform lifestyle aiming at bringing the ultimate balance of elegance and modernity to the home.