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"We're all learning new things right now," he laughs, as someone's voice turns to Dalek-speak. The date for the launch of his range of trainers, designed in collaboration with Swiss footwear brand On, was picked for sentimental reasons. 6 July is the anniversary of his first Wimbledon win, back in 2003 when he defeated Mark Philippoussis for the Men's Singles title. "It was 17 years ago today that my life changed, winning Wimbledon, a huge, defining moment in my career," says Federer from the Zurich studio where he's unveiling the shoe collection. "So it's nice to be here on this specific date to try something new." The debut in question is the Roger Centre Court Zero Series, a smart white leather trainer with discreet gold 'The Roger' lettering at the heel. "I grew up in the 90s," says the 38-year-old, who lives in the Lenzerheide mountain range with his wife Mirka and their two sets of twins, Myra and Charlene, aged ten, and Leo and Lennart, aged five. "Trainer styles back then were very bold back, with lots of big logos everywhere. I wanted sleekness instead, and something a little more discreet. We're at a time right now where we like to hide away, not be so visible." The relationship with On, founded as a running trainer brand in 2010 by Duathlon champion Olivier Bernhard, began in 2017 when Federer came on board as an investor. "I wanted to support a Swiss brand that felt important," he says. The timing to coincide with his historic Wimbledon win was set before the Coronavirus pandemic and ensuing international lockdowns - the collaboration has been in the works for two years - but the date has taken on more emotive meaning for the tennis champion in recent months. 2020 was already shaping up to be a difficult year for "Fedex," even before the virus took a stronghold on daily life. "I have had two operations on my knee, it's been quite the year to be honest. I've been in rehab every day and on crutches, I'm working very hard to recover and I'm doing a 20-week fitness block later in the year," he says, having first undergone surgery in February for an injury to his right knee, a complaint that surfaced in 2016, and following up with further surgery last month. It's little wonder that he's a tad wistful.