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Issue link: https://digital.miamilivingmagazine.com/i/1127416
Instagram seems to be your main stage. Is that true? ET: It's never a good idea to put all your eggs in one basket. Focus on Twitter, Facebook, Pinterest, and your own website; not just Instagram. Try to publish similar content on all of your platforms. Pinterest is its own animal and I spend a lot of time on it as well. The content that is being published on Pinterest requires different image sizing and lots of overlaid text. I use Pinterest quite a bit to drive traffic to my website. How do you keep your engagement so high? Do you have any trade secrets you'd like to share? ET: Well, different images get different engagement; whether it is travel, fashion or food. Different times of the day when people are more or less active makes a difference as well. You have to experiment with this formula. I try to engage back with my followers as much as possible. I go to their profiles, look at their pictures and reply to their comments. Engaging back is important.